Unlock Potential

Workshops

I believe Bold concepts and Strong Teams are at the heart of every great initiative. That’s why I create strategic workshops to support founders, marketing leads, and creative MarCom teams in building what matters, with clarity, creativity, and confidence.

Six powerful reasons to Start the conversation

  • ✺ You want to get clear on your ‘Why’

    And turn it into a concept that moves people.

    Let’s uncover your deeper purpose and translate it into a concept that resonates emotionally and strategically. Through collaborative workshops, we’ll distill your values into a compelling brand direction — one that feels true, distinct, and creatively usable.

  • ✺ You’re done with surface-level strategy

    You want something that feels human and whole.

    This workshop-process blends brand storytelling with team structure, ensuring that your internal dynamics reflect the brand experience you want to deliver. Together, we align tone of voice, behavior, and roles to build a brand from the inside out.

  • ✺ You need more than ideas

    You want cross-functional clarity.

    Great ideas mean nothing if they don’t land with your team.
    This workshops bring creatives, strategists, marketers, and producers together to co-create and co-own. That means less confusion, fewer silos, and a shared language to move forward with confidence.

  • ✺ You’re inspired by trends, but struggle to make them yours.

    Let’s move beyond Pinterest boards.
    I specialize in turning cultural signals and consumer shifts into branded experiences that feel tailored and relevant — not generic. My framework helps you connect trends to your truth.

  • ✺ You want everyone on the same page

    And actually excited to be there.

    Workshops are more than a day out. They’re structured spaces for team clarity, reflection, and forward motion. Whether it’s mapping roles or refining creative vision, I make sure everyone sees themselves in the outcome — and feels ownership.

  • ✺ You need strategy that doesn’t sit on a shelf.

    You’ll walk away with concept statements, brand values, tone of voice guides, team maps, and real next steps — not just post-its and promises. My process is designed for action, so your team leaves inspired and equipped.

What’s inside

Brand Marketing workshop

Unlock the deeper purpose behind your event, brand, or product. In two to three hands-on sessions, I’ll guide you from vision and values to a powerful concept that connects emotionally with your audience. You'll walk away with a clear purpose, concept pillars, and a creative foundation that fuels strategy and design.

Team Structure workshop

A Brand is only as strong as the team behind it. Let’s map out what your team truly needs to function at its best. From clear roles and timelines, to behaviors that align with your Brand’s values.

Frequently asked questions

  • This workshop supports businesses clarify their brand purpose and translate it into a strong, emotionally resonant concept.

    In two or three sessions we’ll be covering brand values, vision, tone of voice, and concept pillars. The outcome is a creative strategy that drives content, campaigns, and communication.

  • My workshops are ideal for founders, marketing directors, creative teams, and MarCom professionals looking to align their messaging, sharpen brand positioning, and create impactful brand experiences.

    Whether you're launching a new initiative or refining your brand story, these sessions provide strategic clarity and creative direction.

  • You’ll leave with a clear and practical foundation for your concept, brand, or idea, including:

    A well-defined purpose;

    Key messaging and concept pillars;

    A tone-of-voice guide;

    Structured team roles and timelines;

    Actionable next steps for growth and execution;

    And a strong foundation for teams wanting to build meaningful campaigns and cohesive internal structures.

  • Unlike other marketing workshops, my method combines brand storytelling, team alignment, and creative concept development. This approach ensures that your internal team structure reflects the brand experience you want to create for your audience, bridging the gap between internal clarity and external communication.

  • Yes. These workshops are highly adaptable. Whether you're a startup, scale-up, or established brand, I’ll make sure each session connects to your brand’s core truth to ensure relevance and resonance across various sectors, from fashion to tech to non-profits.

  • Workshops are available on a limited basis. To book a brand strategy workshop or team structure session, visit giseladraijer.com/workshops or use the contact form to inquire about availability and pricing.