Portfolio
With over 12 years in the creative industries, I've collaborated with high fashion brands, retail giants, cultural institutions, and creative entrepreneurs. My expertise spans both B2B and consumer-focused markets, allowing me to adapt strategies that resonate across diverse audiences.
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Case study: Invite to Bite
A culturally relevant, strategically refined culinary event brand — positioned for stronger audience connection, commercial clarity, and creative rollout.
The Bite of Amsterdam concept sets the tone for a
more emotional, exploratory experience in the food culture space. -
Case study: Elevating luxury through brand innovation
In a saturated luxury beauty market, brands must do more than look good. They must feel good, connect deeply, and communicate authenticity. Alûstre sought to redefine modern luxury, emphasizing ritual, inclusivity, and sustainability while maintaining elite quality and desirability.
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Case Study: Turning raw material into meaning
An emotionally led, strategically grounded brand moment — designed to shift perception of raw material through narrative clarity and artistic collaboration.
The ECCO Leather campaign positions uncut leather as a symbol of transformation, inviting new relevance through digital craft and conceptual storytelling.
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Case study: Ignite your imagination
IAMS 2025 reimagines the traditional car show as a future-forward cultural destination — where automotive innovation, lifestyle design, and mobility meet in a multi-sensory, community-driven experience. I’ve led the strategic and creative direction across all concept and brand development phases for this edition, uniting research, narrative, and immersive experience.
IAMS Automotive Lifestyle and Mobility Innovation
